Monday 31 October 2011

The Gruen Transfer

When you walk into a supermarket, there's never anything right beside you. Its because nothing sells there. People need to feel like they've looked for what they're buying to have a more satisfying purchasing experience.

Milk is always down the back. It means you have to walk past everything when you want to pick some up. Chances are you'll buy more when you see it all. Chocolates are always by the checkout for the same reason.

The layout is changed all the time, just to fock with you. And that tinny background music? That's there to fock with you too. Shops are designed to confuse and daze you. To turn you into a zombie.

The moment a shopper disorientates, their eyes glaze over and they walk slower. Its a switch from conscious, active thought and passive wandering. It's called the Gruen Transfer. You probably don't even notice it happening to you.

Supermarkets have always been the closest thing to a zombie apocalypse I've experienced; the good people of the world, all tranced out, wandering aimlessly about and getting in the way while I powerwalk about looking for what I came in for. Damn zombies.

Next time you shop, write down what you want before you go in, and listen to music in headphones. Play it loud enough not to hear the crappy supermarket music. Only buy the things on the list. You'll feel the difference and you'll notice the zombies.